All
Newhall Coffee's are Micro-Roasted, which means we hand roast the highest
quality arabican beans in the world in small 'micro'- batches. We hand-select
the top 1% beans from around the world, roast them in small batches,
and deliver them the day following the roast. The difference in taste
and quality between micro-roasting and other methods is like comparing
fine gourmet restaurant food to cafeteria food. The quality, the preparation
and the personal attention to the finest details is crucial is preparing
great coffee.
In establishing their micro-roasting niche in the California coffee
marketplace, Mitch and Kyle McMullen have adhered to a simple formula
to ensure the highest quality and best tasting coffee.
First,
only the highest quality coffees make it into their roasters. Because
a great coffee begins with a great bean, Newhall Coffee selects only
the top 1 percent of quality, raw coffee beans worldwide. The company
works closely with a select few specialty coffee importers, including
Vournas Coffee,
and diligently inspects each bag for quality, integrity and taste.
Second,
in roasting these premier beans, Newhall Coffee takes the utmost care.
The Companys specially designed roasting machines roast in small,
concentrated batches. By roasting less than 200 pounds at a time, every
batch is roasted to order and delivered the following day.
Third,
Newhall Coffee takes pride in its ability to get its premium product
to the customer fast. Mitch and Kyle McMullen know that coffee tastes
best the day after roasting, so they are committed to deliver their
freshly micro-roasted coffees immediately after the order has been produced.
This means that each and every time customers pick up a cup of Newhall
Coffee Roasting Company coffee, they can be assured its the freshest
cup of coffee around.