As
a professional basketball player in Europe, older brother Mitch McMullen
fell in love with the rich-bodied coffees and espresso there. It was Mitch
who decided to bring the richness of European coffees to his Newhall,
Calif. coffeehouse, Mitch’s Java ’N Jazz. The success of Java
’N Jazz and its unique coffee blends prompted Kyle McMullen to open
a second coffee establishment, Java ’N Jazz in neighboring Valencia.
Discontented with the quality of coffee they were being provided, Mitch
and Kyle decided to roast their
own beans. Though they initially only intended to roast premium coffee
for their own use at Java ’N Jazz, Mitch and Kyle soon yielded to
local demand clamoring for Newhall Coffee Roasting Company coffees.
As CEO of the Newhall Coffee Roasting Company, Mitch McMullen is chiefly responsible for building the brand, as well as managing its growth. Upon receiving his degree from San Diego State University, and prior to establishing the Newhall Coffee Roasting Company, Mitch was the founder and owner of Mitch’s Java ’N Jazz, a successful, local Santa Clarita Valley coffeehouse. In addition, Mitch was the director of sales for The Catalyst Group, a Burbank, Calif.-based film and television product placement agency, where he was personally responsible for generating over $2 million in increased revenue for the company. At Sprint PCS, Mitch was the nations #1 producing business-to-business sales manager, and brings his sales, marketing and managing skills to the Newhall Coffee team. Mitch was a professional basketball player from 1989 through 1992 at home in Atlanta, Ga. and abroad in Lyon, France, where he cultivated his taste for fine coffees.
Kyle McMullen, Co-founder, President
In his role as president, Newhall Coffee Roasting Company, Kyle McMullen has primary responsibility for overseeing production, quality control, importing and overall operations. Prior to co-founding Newhall Coffee, Kyle managed studio relations for the world’s largest product placement firm, UPP in North Hollywood, Calif., where he was personally responsible for the Ray Ban placements on actor Jim Carey in Ace Ventura and Will Smith in Independence Day. Kyle founded Java ‘n Jazz coffeehouse in Valencia, California, in 1997 and it remains the Santa Clarita Valley’s hottest night spot and Jazz club. Kyle played track and field at San Diego State University and graduated Phi Beta Kappa.
www.newhallcoffee.com:
The Newhall Coffee Roasting Company’s web site at www.newhallcoffee.com, features a wealth of information regarding over 85 Newhall Coffees as well as the types and quality of beans harvested for its unique blends. In addition, the site features tips for those who wish to enjoy their coffee to the fullest, and offers site visitors the opportunity to join the Newhall Coffee Roasting Company’s Coffee Club, where coffee aficionados can purchase Newhall Coffee gift baskets or Newhall Coffee of the Month memberships.