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Los
Angeles, Ca - November 5, 2002 - Smooth Jazz Radio Station KTWV, 94.7
"The Wave" today expanded their exclusive line of fresh roasted
coffee the five gourmet blends of Smooth Java - to 285 Southern
California Albertson's stores. The new regional distribution kicked off
with a tasting and live remote featuring KTWV personality _____ at the
Albertsons in San Pedro.
Smooth jazz and smooth java are a match brewed in heaven and are the result
of a collaboration between 94.7 The Wave and The Newhall Coffee Roasting
Company. Only the top one percent of class-one coffee beans are hand selected
to create the smooth taste of harmony. They are then micro-roasted to
perfection creating five distinctive blends: Custom Blend; available ground
or whole bean, Hawaiian Hazelnut, Vanilla Nut and Decaffeinated Columbian
Supremo are available ground and French Roast is available in whole bean.
COMMITMENT
Brothers Kyle and Mitch McMullen opened a pair of boutique coffee houses
in Valencia, California and began micro-roasting their own coffee. [year?]
Growing demand led them to launch the Newhall Coffee Roasting Company.
Part of the proceeds from every bag of Smooth Java Blends is donated to
The Leukemia & Lymphoma Foundation. "The Newhall Coffee Roasting
Company was established in the memory of our older brother, Cory,"
says Mitch McMullen. "Our success is dedicated to him. With sales
of Smooth Java Blends, we hope to honor his memory by raising money to
fund research to fight this terrible disease." The McMullen brothers
have set a long-term fundraising goal of one million dollars.
CO-BRANDING SUCCESS
"Few things go together better than smooth jazz and java," says
Greg Schoenbaum, director of sales marketing and promotion, 94.7 The Wave.
"We share many characteristics with the Newhall Coffee Roasting Company
brand - our mission is to take music from diverse origins to offer our
listeners a rich and smooth listening experience. The McMullen brothers
value the same approach in the way they micro-roast top quality beans
from diverse origins."
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