NOVEMBER 5, 2002
 

SMOOTH JAVA BLENDS HIT THE SHELVES OF 285 ALBERTSON’S STORES

 

Los Angeles, Ca - November 5, 2002 - Smooth Jazz Radio Station KTWV, 94.7 "The Wave" today expanded their exclusive line of fresh roasted coffee – the five gourmet blends of Smooth Java - to 285 Southern California Albertson's stores. The new regional distribution kicked off with a tasting and live remote featuring KTWV personality _____ at the Albertsons in San Pedro.

Smooth jazz and smooth java are a match brewed in heaven and are the result of a collaboration between 94.7 The Wave and The Newhall Coffee Roasting Company. Only the top one percent of class-one coffee beans are hand selected to create the smooth taste of harmony. They are then micro-roasted to perfection creating five distinctive blends: Custom Blend; available ground or whole bean, Hawaiian Hazelnut, Vanilla Nut and Decaffeinated Columbian Supremo are available ground and French Roast is available in whole bean.

COMMITMENT
Brothers Kyle and Mitch McMullen opened a pair of boutique coffee houses in Valencia, California and began micro-roasting their own coffee. [year?] Growing demand led them to launch the Newhall Coffee Roasting Company. Part of the proceeds from every bag of Smooth Java Blends is donated to The Leukemia & Lymphoma Foundation. "The Newhall Coffee Roasting Company was established in the memory of our older brother, Cory," says Mitch McMullen. "Our success is dedicated to him. With sales of Smooth Java Blends, we hope to honor his memory by raising money to fund research to fight this terrible disease." The McMullen brothers have set a long-term fundraising goal of one million dollars.

CO-BRANDING SUCCESS
"Few things go together better than smooth jazz and java," says Greg Schoenbaum, director of sales marketing and promotion, 94.7 The Wave. "We share many characteristics with the Newhall Coffee Roasting Company brand - our mission is to take music from diverse origins to offer our listeners a rich and smooth listening experience. The McMullen brothers value the same approach in the way they micro-roast top quality beans from diverse origins."