Part of proceeds from blends, in partnership with The WAVE, will be
donated to The Leukemia and Lymphoma Foundation.
The
Newhall Coffee Roasting Co. and The WAVE, KTWV 94.7, have partnered
together to produce six new Smooth Java Blends premium coffees
sold excessively at Pavilions Southern California grocery stores.
The
new blends include: Custom Blend; Expresso Roast; French Roast; Hawaiian
Hazelnut; Vanilla Nut; and Decaffeinated Colombian Supremo.
Mitch McMullen, co-founder of Newhall Coffee, said a percentage of the
coffee sales will be donated to The Leukemia and Lymphoma Foundation
to honor his older brother Corey McMullen, who died from leukemia.
The Newhall Roasting Co. was established in the memory of our
older brother Corey, said McMullen. We hope to honor
is memory by raising money to fund research to fight this terrible disease.
McMullen and his other brother Kyle McMullen co-founder of Newhall
Coffee said they have a set a long-term goal of raising $1 million.
Greg Schoenbaum, a spokesman for The WAVE, said the Smooth Java
Blends were chosen as the official coffee of The WAVE because
jazz and the new coffee are a perfect match.
We share many characteristics with the Newhall Coffee Roasting
Co. brand, Schoenbaum said. Our mission is to take great
music from diverse origins to offer our listeners a rich and smooth
listening experience. The McMullen brothers value the same approach
in the way they mirco-roast top quality beans from diverse origins.
Meg Roundy, spokeswoman for the Leukemia and Lymphoma Society of America,
said, Were honored to be working with the Newhall Roasting
Co. and we appreciate the personal stake that Mitch and Kyle have in
the success of this program.
People wishing to make donations to The Leukemia and Lymphoma Foundation
can contact the Newhall Coffee Roast Co. at 295-1170.